UX Research - What is?
It is the necessary research to write the above title more accurately. Each user experiences the object differently. It is done to understand the experiences of a product, service or system in interaction with users. This research aims to identify users' needs, expectations, behaviours and challenges.
#1 - Persona
What is Persona and Why Are We Creating?
In UX Research, a persona is a fictional character that represents a specific segment of users who might use a product, service or system in a similar way. These personas are created based on real user data and aim..
#02 - User Testing
How To Conduct User Testing?
User testing, also known as usability testing, is a method used in UX research to evaluate a product or service by observing real users as they interact with it. The goal of user testing is to identify usability issues, gather qualitative and quantitative data and understand..
#03 - A/B Test
What is A/B Testing?
A/B Testing is a method used in UX Research and optimization to compare two versions of a webpage, app or other digital contect to determine which one performs better. In A/B tests, users are randomly divided into two groups..
#04 - Design Thinking
Design Thinking - How Might We
Design thinking is an approach used to generate innovative solutions. It is driven from a user-centered perspective and usually consists of specific phases: empathy, identification, ideation, prototyping and testing.
